Children’s Book all grown up (well not exactly).

Remember the book, “Goodnight Moon?” Written by Margaret Wise Brown and illustrated by Clement Hurd in 1947, this book has become a bedtime classic for parents and children alike. It seems that the book has grown up… now known as “Goodnight Bush.” Or has it?

Actually, this new book is somewhat of a parody on the 1947 classic. Sure they share the same cover color scheme, and you may notice that there is similar language. After that though, the books prove to be two different pieces of literature. Clever tactic though to get people interested in this book isn’t it? “ I thought it was brilliant,” said Mr. Shandler (Little, Brown editor in chief), whose company also published the parody “Yiddish With Dick and Jane.”

This strategy may not be as smart as one would think. For example, as the article states, the parody, “Yiddish With Dick and Jane,” brought about questions and a lawsuit regarding trademark and copyright infringement. This parody-based book became quite popular and has even landed a space on youtube:

The author of this new book, “Goodnight Bush,” is hoping that the “fair use”  doctrine, will keep controversy at bay.

The publisher of “Goodnight Bush” is counting on the fair use doctrine, which allows limited amounts of copyrighted material to be used without permission. “Parody as fair use is a developing area of the law,” said Pamela Golinski, an entertainment lawyer in New York, “and as a result, whether a given parody merits the shield of the fair use doctrine is a complex question.”

Does it seem right that to some extent, some material may be reproduced to create a different version- thus creating a new book? It would seem hard to believe that a children’s classic bedtime story could be turned into a piece of literature with characters such as Osama bin Laden and George Bush filling the pages. Although such copyright and trademark questions have arisen before, we should be asking ourselves at what point do we use clever marketing strategies to promote books. Does “Goodnight Bush” cross the line? Should clearly adult books be allowed to parody children’s books?

Recap: Editorial Campana’s Books Go Digital

Revisiting one of our posts dated April 14, 2008, we talked about our books going digital and a new device known as “the Kindle.” Since then we’ve wondered how popular this cousin to the iPod would do? Some stated that they would continue to read traditional books, while others noted that this device was more practical and space saving. So what has become of the Kindle?

An article posted on June 2nd discussed how an electronic device (a.k.a kindle) had stirred some questions at a recent book fair. Although it was a BOOK fair, Kindle got most of the attention:

Electronic/digital books have been around since 1968. They became popular when authors such as Stephen King started to dive into this area (with his book Riding the Bullet). So why now are publishers and bookstores concerned about books being turned into digital format? “Much of the expected growth in electronic books can be tied to the Kindle.” Furthermore, publishers are saying that they are seeing a dramatic increase in sales from digital books- many publishers have now doubled their digital selection and sales (in total) are reaching past $1 million. 

As Kindle increases to grow in popularity (and similar devices such as Sony’s Reader Digital Book so will digital books. Although it may take a while before digital books become the norm, it seems safe to say that we are getting a glimpse of the future. Digital seems to be the new standard. Is this good or bad? 

Editorial Campana has several titles that are in Kindle format- seeing as this new technology will one day revolutionize the literary world, getting a head start seems like a good idea.

Full Article

A Very Smart Cat for Sale?

The Very Smart Cat continues to work on her book (with help from Mario Picayo). She has been busy going around Catskill asking local businesses to advertise. She has had roughly 18 businesses decide to advertise (so far). This project, inspired by Mario’s daughter, Cristina Friedman-PIcayo, gives a more realistic feeling. As you will discover when you read this funny piece of children’s literature, there are three pages dedicated to classifieds (one ad that even puts the Very Smart Cat up for adoption- free!).

Besides making the book realistic, the concept behind this project is as follows: “The “ads” will be a permanent part of the book, so your “ad” will be seen locally, nationally and internationally for years to come!” Mario, his wife Carla, and Cristina went to local businesses in the Catskill area and asked if they would be interested in being a part of Catskill literary history by having an “ad” in the newest children’s book from Campanita Books titled A Very Smart Cat/ Una gata muy inteligente. The outcome was what we hoped. 

Mario is currently working with illustrator Yolanda V. Fondura to have the businesses ad’s inserted into the classifieds. When you read the book and see these ads, it will be as though you were looking at a real classified section. People will see that the very smart cat is is based on real life, They can even visit the businesses that are advertised in the book. This is where the book becomes interactive.

Besides the book being based on a real cat, that was rescued by animal lover Cristina and besides the fact that the farm is real, people will have the ability to visit many of the stores that the cat and Cristina have visited. Some of the stores that have decided to advertise in the book are located in Woodstock and Saugerties, NY. That is how successful this project was.

We’ll keep you updated (we are currently working on promoting the well being of cats around the nation with this book). June is national Adopt a Cat month. This book hopes to make people more aware of cats, the need to respect them, and to have fun while reading a wonderful book.

Just how real does the picture from the book look like the actual farm, Willow Bark Farms?

And don’t forget about the Very Smart Cat…

Children’s author, Mario Picayo, trip to V.I. a success!

Last week, Mario Picayo went to the Virgin Islands to present his book, A caribbean Journey from A to Y (read and Discover what happened to the Z). You can read the press release at our website. Besides spending a lot of time in the sun and enjoying the wonderful weather and sites the Virgin Islands has to offer, Mario Picayo was busy presenting his book to schools in the area. The schools included, Lockhart Elementary School, J Antonio Jarvis Elementary School, and the Joseph Sibilly School. Author Mario Picayo was invited by Office of Cultural Education to present the book at the Virgin Islands Council on the Arts gathering. As part of  author Mario Picayo’s visit to the Virgin Islands, the Department of Cultural Education has donated one copy of A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) to each elementary school library in the Territory- making this a very successful event and visit. You can read an artilce about this event from the St. Thomas Source. On Saturday May 24th, there was also Book signing at the Dockside Bookshop – Havensight Mall. Individuals had the chance to meet with author Mario Picayo as well as get a copy of the book signed.

 

We are very glad at Editorial Campana that the event went so well. We are also in the process of finshing our study guide version of A Caribbean Journey from A to Y (Read and Discover what happened to the Z). We hope that educators and parents will use this resource to enhance children’s knowledge of the Caribbean. This title has had major success- just recently the Americas Award Recognized A Caribbean Journey From A to Y.