Editorial Campana Event!

Editorial Campana is pleased to announce another event!!

Monday March 16th, 4:00-5:15 p.m. This event is bilingual English/Spanish B.M.C.C. (Borough of Manhattan Community College): Room: S-605. Reading and conversation with Sonia Rivera Valdés (Casa de las Américas Award winner) author of Stories of Little Women and Grown-Up Girls (Historias de mujeres grandes y Chiquitas)

For more information please visit Editorial Campana or the BMCC website. Also look for future events hosted by Editorial Campana!

Robin Hood Strikes NYC Schools.

“We had a room with some books but nobody ever went in there.” This is a quote from Alan Cohen, P.S. 69’s principal. Imagine being a student in NYC and not having access to a proper library? Many students in low income communities face this issue daily. Rooms that are dedicated to being libraries, are often  found bare and deserted due to low or no funding and lack of materials- mainly books. With the economy tumbling and still uncertain, many budgets for NYC public schools have put Libraries at the bottom of the list. It seems there just isn’t enough money to support a program that is so essential to students.

There may be hope! A foundation known as the Robin Hood Foundation is looking to change the direction and image of many poverty stricken NYC public schools. The foundation over the past nine years has been:

 “dedicated to fighting poverty in New York City, and the city’s schools administration have built, with the help of private donors, libraries in 62 schools in low-income neighborhoods.”

The Foundation has had such success that many of the libraries that have been built in these schools have been adorned by murals from famous artists. These libraries and pictures have transformed schools that once seemed headed in a one way direction with the students having no choice but to follow the same dooming direction.

Another example of this transformation is Public School 47, located in the Soundview section of the Bronx. The school is in need of space. So much so that the gym has been transformed into classrooms and administrative offices have been created from bathrooms. Yet with the help of the Robin Hood Foundation, the school now seems to have a promising future- thanks to the addition of the new library located on the second floor. The room is described as expanding in a somewhat magical way. Above all, the new library (home to roughly 7,000 books) is the first “proper” library that the school has had in many years. All thanks to the Robin Hood Foundation.

Please visit their site to learn more information about how their program works and how their efforts have helped to keep literature within the NYC public school system. Foundations such as this one and books such as A Very Smart Cat/ Una Gata Muy Inteligente, My Brain Won’t Float Away/ Mi Cerebro no Va a Salir Flotando, and A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) aim to improve and inspire reading among young students and children.

What the future holds for librarians.

Remember a long time a go when you spent the day at the library learning how to find books and getting aquatinted with the card catalog system? There was a time when the one computer in the library was used to find books and to locate useful resources for a book report or for that big science project you had to do. Then came the Internet and it made its way into the library system. First it was a great way to see what other libraries had and a way for librarians to keep tabs on new books and where to send people if they needed a specific book. So for a while the librarian needed to know basic computer skills and how to read the card system. Welcome to the new library age.

Librarians face a new job. On top of their traditional roles, many are required to help students use computers aside from finding books. Powerpoint presentations fill the classrooms as students are well versed in the computer world, therefore librarians spend a lot of their time showing students how to use the information they have gathered as part of their presentations. Other programs that are used on a normal basis include word ( a typing program) as well as the Internet itself.

For new students, the Internet is a house-hold name, but many many do not have access to a computer or have never ventured into the digital world. Here the librarian must be well versed in the language of Google and similar search engines so they can help that 3rd grader find resources outside of the library for their book report. Many books on the shelves have outdated material or not enough material, so going online helps expands on resources. Librarians around the nation and around the world are 

“part of a growing cadre of 21st-century multimedia specialists who help guide students through the digital ocean of information that confronts them on a daily basis. These new librarians believe that literacy includes, but also exceeds, books.”

The Internet is like an ocean- if you don’t know how to search properly, you can drown in the abundance of useful and not-so-useful material. Knowing how to navigate these waters is a critical skill that goes beyond the classroom and is used everyday- including at work. Knowing this, librarians, like teachers make up lesson plans to help students better understand how to use the Internet in a way that will get them the information that thy are looking for and how to pick out information that is false or irrelevant. Far gone are the days of “just re-shelving a book,” as stated by Ms. Rosalia, the school librarian at Public School 225, a combined elementary and middle school in Brighton Beach, Brooklyn. The responsibilities of  the new digital librarian parallel that of many school teachers.

Yet with the economy the way that it is and with the tendency of schools to cut back, librarians are one of the first to be cut out of the school system.

“Mesa, the largest school district in Arizona, began phasing out certified librarians from most of its schools last year. In Spokane, Wash., the school district cut back the hours of its librarians in 2007, prompting an outcry among local parents. More than 90 percent of American public schools have libraries, according to federal statistics, but less than two-thirds employ full-time certified librarians.”

Parents, teachers, school administrators are all well aware that librarians are a crucial part to the educational system. However a non-certified librarian in the end cost less. More and more schools are cutting back. That means that a certified librarians are becoming rare at an alarming rate. 

The Internet is part of everyday life. If you step into a classroom, whether elementary or college level, many teachers use the Internet as an aid in the classroom. Not having these skills can impair a students chance of excelling or getting the job they want.

Librarians are faced with a new challenge in this digital age. Is it as important to be certified or knowing how to harness the powers of the computer? Schools are meant to educate. Teachers are certified in order to provide the best quality of that education. A school can not function properly without the right resources. Cutting back on these resources such as knowledgeable librarians can have serious implications to the students. How does a school rightfully decide to cut back on librarians, when now more than ever, they go beyond indexing books and keeping the shelves tidy?

Watch the NY Times video related to the article quoted in this blog!

Best Selling Caribbean Children’s Book author to visit Barbados for re-opening of National Library.

Will talk to the public and present three copies of his book to the National Library, including a Special Edition courtesy of the First Lady of the US Virgin Islands.

 

New York resident, Caribbean author Mario Picayo will present his children’s book A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) and talk to the audience this Friday at 12:30 PM as part of the events celebrating the re-opening of the National Library. At 10 AM, during the opening ceremonies, Mr. Picayo will present three signed copies of the popular book to the library, including one copy of a Special Edition made exclusively for the United States Virgin Islands. The copy arrives courtesy of the First Lady of the US Virgin Islands, Cecile de Jongh as a gift to the children of Barbados. Mrs. De Jongh is a well-known literacy advocate. Several copies of A Caribbean Journey have also been purchased by the Library and will be available to its patrons and its many branches.

A Caribbean Journey from A to Y has been a commercial and critical success.  Dominican writer Silvio Torres-Saillant (An intellectual history of the Caribbean) wrote, “The images and the words combine to disrupt many of the visual and discursive stereotypes that often recur in representations of the Caribbean. I can think of no better book for children to begin the lifelong adventure of knowing the Caribbean”.  Glen “Kwabena” Davis, Director of the US Virgin IslandsEducation Department’s Culture Division, said “Mario Picayo’s A Caribbean Journey from A to Y is a book sure to motivate kids to read it over and over. The illustrations and the artistic appeal of the book make it really stand out among other children’s books.”          

Published at the end of 2007, The 64 page, hardcover, fully illustrated book has gather steam with each passing month, selling over 10,000 copies in December 2008 and becoming an Americas Award Commended Title. 

The back cover describes it as a “fun and educational journey through the Caribbean Islands, one letter at a time! From Aruba to Trinidad and from avocado to yam, the reader learns the names of many of the islands, plus fascinating facts about them.  A Caribbean astronaut? From which island? An island with over 300 rivers? Seals in our tropical waters?  And wait until you see what happened to the Z”.

Mr. Picayo is making his visit to Barbados onboard the Norwegian Gem as part of a multi-island presentation tour.  “He wants to introduce the book personally, to each Caribbean island where it is sold, or will be sold”, according to McKinley Matteson, Assistant Manager at Campanita Books, publisher of A Caribbean Journey.

On Wednesday Picayo will be visiting his old home, St Thomas, Virgin Islands to receive the Special Edition of the book destined for the National Library from the hands of First Lady de Jongh.  On Thursday he will visit Antigua,and make the book officially available on the island. Mario will also speak at the Island Academy, a private school, and by invitation of the Ministry of Education at a primary public school.  Later in the afternoon he will visit the Antigua Public Library to present copies of his book, and of other titles published by Editorial Campana to Ms. Dorothea Nelson, Chief Librarian.  

Meet the author, and take a first look at the Caribbean Journey from A to Y (Read and Discover What Happened to the Z) at 12:30 at the National Library Service’s new Independence Square Headquarters.

For further information please call the National Library Services at 246-435-3371 or visit www.Editorialcampana.com to read the full press release.

 

Another success for A Caribbean Journey!

Campanita Books is happy to announce that A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) Sold over 10,000 copies in December, and was selected as a  2008 Americas Award Commended Title.
 What’s so Special about this ABC? Read the following selected Reviews and Comments:

“This very original alphabet book gives brief descriptions of many aspects of the geography, animal species and history of the Caribbean. Even though a reader might consider an alphabet book as appropriate only for beginner readers, this one has so much information and poetic language, that older, more mature children will benefit from the information conveyed. Colorful and detailed naïve illustrations accompany the text. The best part of the book is finding out what the Z means to the Caribbean”. (gr K-4)
– 2008 Americas Award Commended Title

“A Caribbean Journey from A to Y, written by Mario Picayo and illustrated by Earleen Greiswold, describes insular portions of the Caribbean region in a manner that truly teaches and delights the child reader for whom the book is intended. Told as an account of the letters of the alphabet, the verbal side of the story engagingly caters to the child’s curiosity offering invaluable information about the flora, the fauna, the landscape, and the human populations of the region. Picayo delivers historical details throughout with beautiful simplicity, as in the explanation of “what happened to Z,” which alerts readers to the slavery period and the presence of Africans in the cultures of the region. With equal command of well chosen details, Griswold’s visual side of the story of Caribbean Journey from A to Y depicts the rural, the urban, the past, the present, tradition, and change without resorting to binaries, while giving women their due at the center of life in the Caribbean and suggesting the region’s racial and cultural diversity. The images and the words combine to disrupt many of the visual and discursive stereotypes that often recur in representations of the Caribbean. I can think of no better book for children to begin the life-long adventure of knowing the Caribbean”.
–Silvio Torres-Saillant. Author of An Intellectual History of the Caribbean

“Mr. Picayo, from his personal experiences, has compiled a fascinating collection of historical and natural facts.
All young people in our islands and elsewhere, would gain immense knowledge and enjoyment from the lively narrative and brilliant illustrations. A Caribbean Journey should be on everyone’s reading list.”  
–Prof. Roy L. Schneider, M.D., Former Governor, United States Virgin Islands

“Mario Picayo’s A Caribbean Journey from A to Y is a book sure to motivate kids to read it over and over. The illustrations and the artistic appeal of the book make it really stand out among other children’s books.”
–Glenn “Kwabena” Davis, Director of the V.I. Education Dept’s Culture Division

“From a Caribbean perspective, this book is relevant to children living in the Caribbean and also to those children living outside the region. A Caribbean Journey is a must have in every library, and great learning tool in which a person of any age could pick up and learn a thing or two.”
–Myron Jackson, Executive Director of the Virgin Islands Cultural Heritage Institute

“ A simple search in the Internet will tell us that few ABC book about the Caribbean exists. Another, more complex search allows us to see that these kinds of texts usually are limited to the normal experiences of a traditional US or European child. A Caribbean Journey from A to Y (Read and Discover What Happened to the Z), published by Campanita Books is an alternative to bigger publishers that don’t yet know the market or tastes of Latino and West Indian families nor take them into account in their marketing. This book is a learning experience on many levels, in terms of text and illustrations. The simple name of an island is made into new and valuable information to add to children’s vocabulary when we discover that “St.” means saint and that there is a big island that an astronaut comes from. In the illustrations we see people of all colours and sizes, carrying out different activities that are particular to the Caribbean. These are today’s natives, past natives, tourists and dozens of starting points for lessons on history, science music and vocabulary. But a child isn’t given a book only because of the lessons we can get them to learn. A book is an object that activates the imagination and transports them to other worlds. For a nine year old child, like mine, a book has to provide just the right details to fire his desires and passion. It could be the birds or the iguanas, the flags, the volcanoes the indigenous people or the yachts. A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) has all of these and more. It’s written to entertain and educate and to leave us with more questions to answer. At the end, the Z surprises us with an invitation to make a leap across the Atlantic and continue the journey”.
–- Tanya Torres is a Puerto Rican artist, cultural activist and writer who lives in New York. In 2002 she was selected as one of the 50 Women of the Year by El Diario/La Prensa, New York’s oldest and most read Spanish language newspaper.

 

A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) 
ISBN: 978‐0‐9725611‐8‐1 Format: Hardcover Price: $19.95 Number of pages: 64  
Available at your favorite bookseller,
including Barnes & Noble and Amazon.com.

 

 

 

 

Fiction reading revitalized.

With the increase in technological advancements, it’s hard to imagine that reading would be rising in popularity. Maybe not quite as it was in 1982, but a turn for the better at the very least.

According to the new finding, the  National Endowment for The Arts both men and women are reading more, young adults reading rose about 21%, and Hispanic’s were found to have the highest reading increase among ethnic groups- over 20%. This comes at a crucial time when many bookstores are fearing the worst with the condition of the economy. There may be hope after all. Although the same study found that roughly 15% are reading online, the fact that reading (in fiction, novels, and short stories) is on the rise may help to increase profits for publishers, authors, and even bookstores.

“Four years ago the endowment released the report “Reading at Risk,” which showed that fewer than half of Americans over 18 read novels, short stories, plays or poetry.”

As you can see from the chart on the right, since 1982, reading took a heavy hit up until 2002. This finding may have also helped support why reading scores were decreasing within the same group. So what caused the jump to 50.2%?

The answer might surprise you. 

“Reading is an important indicator of positive individual and social behavior patterns. Previous NEA research has shown that literary readers volunteer, attend arts and sports events, do outdoor activities, and exercise at higher rates than non-readers.”

Reading seems to be an outlet for positive activities. Maybe some good has come out of the state the economy is in and the fact that “bad” news seems to be abundant. People need a way to feel good about themselves. By reading, people feel smart, journey to far off places, and get a sense of accomplishment when turning that last page. This is what people need right now, when everything else seems to be chaotic.

Yet we must keep in mind that even though reading is on the rise, it is still not at all where it used to be. We need to find a way to get back to the day when people read and over read. Despite technology- in fact technology should be helping with devices such as the kindle, reading needs to become more of a norm. 

Even if this finding is due to the fact that books such as “Twilight,” “The Lord of the Rings, and other popular titles have hit the hearts of young readers, maybe authors are finally getting to their public. A book needs to be fun and interesting if it is going to be read for pleasure.  

Editorial Campana and Campanita books publish a variety of books, in English and Spanish. We are doing our part to make sure that reading continues to rise. If you are an avid reader or just love to read, please check out our books- they are sure to keep you entertained are a great read.

Google brings life back to lost books.

Using Google’s book search, you can search for a book, read details, and in many cases, read several pages of the book. This is a remarkable tool for those looking for hard to find titles and for just about any book lover. Until recently this book search was limited to books that are still published. However, what about books that are no longer published? These books may still be under copyright yet are no longer in print, making it difficult for the public to get their hands on them. Until now.

“Ever since Google began scanning printed books four years ago, scholars and others with specialized interests have been able to tap a trove of information that had been locked away on the dusty shelves of libraries and in antiquarian bookstores.”

This applies to currently in-print books. A settlement that took place in October, may breathe life back into many books that are no longer in-print. The settlement would allow for a greater collection of books to be searchable and read using Google’s book search- including many that are still under copyright. As well, this settlement would allow authors and publishers (as well as google) to make profit from digital versions of books:

“Revenue will be generated through advertising sales on pages where previews of scanned books appear, through subscriptions by libraries and others to a database of all the scanned books in Google’s collection, and through sales to consumers of digital access to copyrighted books. Google will take 37 percent of this revenue, leaving 63 percent for publishers and authors.”

How does all this connect to books that are no longer in print but are still under copyright? This settlement could allow out-of-print books to be born anew in digital format and at the same time allow authors to make money from titles that have been out-of-print for years. Currently, Google has scanned roughly 7 million books into digital format. Books that have been long out of reach (but not forgotten) may soon be available simply by doing a Google book search. Losing the traditional book format, these books will be available online for readers. This method may even help increase revenue due to the fact that the publishing cost will be eliminated. 

This all sounds great. Readers will be able to get their hands (or eyes) on out-of-print books: “ Google users will have an unprecedented ability to search (for free) and access (for a fee) books that formerly lived only in university libraries.” Authors and publishers will make a profit, and Google will continue to provide a wonderful service. Even the settlement itself seemed to allow a peaceful disagreement: 

“When the agreement was announced in October, all sides hailed it as a landmark settlement that permitted Google to proceed with its scanning project while protecting the rights and financial interests of authors and publishers. Both sides agreed to disagree on whether the book scanning itself violated authors’ and publishers’ copyrights.”

Some, librarians in particular, did express fears that as this service grows, Goggle may end up increasing subscription fees. Although there are other services available, none provide the assortment of books allowed by Google. Ever since Microsoft closed it’s doors on a similar book program, Google currently monopolizes the digital book search world.

Revenues generated from Google book search, may be small but are still noticeable.

“So far, publishers that have permitted Google to offer searchable digital versions of their new in-print books have seen a small payoff. Macmillan, the company that owns publishing houses including Farrar, Straus & Giroux and St. Martin’s Press and represents authors including Jonathan Franzen and Janet Evanovich, offers 11,000 titles for search on Google. In 2007, Macmillan estimated that Google helped sell about 16,400 copies.”

It might take a while before an author with an out-of-print book notices any sort of profit. Yet there is still another service that this settlement will allow. Maybe it’s not so much the monetary aspect that will make this service so remarkable, but the cultural impact it will have. As this new service continues and expands, hopefully many titles, especially out-of-print Spanish titles will become accessible to those seeking to open a book that no longer exists.

The Web 3.0- Language.

Language and the Internet, what do they have in common? Well for starters, the Internet is based on a language of its own, that incorporates html, xhtml, css, etc. These languages help provide structure and behavior for the pages that we see when we visit a website or click on a link. But who would think that the actual language that the website is presented in counts? Have you ever taken a minute to ask yourself: what is the most popular language on the Internet? According to this link, as of right now English is still the most popular Internet language. But that could soon change.

According to the graph, English is the number 1 language on the Internet, followed by Chinese and then Spanish. Wow that’s pretty amazing that Spanish makes it to third place. This is one example of why many of the pages of EditorialCampana.com website are in both Spanish and English. It is important to be able to reach out to as many people as you can. Depending on the language of the website, will determine what visitors will be attracted as well as the amount of people. Many of the books published by editorial campana and campanita are in bilingual (English/Spanish) format. So it would make sense that the pages on the website be available on both languages as well. Translation are not always easy to come by (and they can be expensive). Maybe that is why many websites stick to 1 language. 

 

Before we continue, it is important to understand why the title of this blog includes “3.0″. Many of us have heard that the Web has gone 2.0. This basically means that the original web has had an update. In the first version we were able to retrieve information. Now with the 2.0 version, users can do much more. We can interact with the websites that we visit. This interaction comes in many different forms, from social networking such as wordpress.com to educational sites that allow students to do homework and hand in assignments online. This new Internet gives users more flexibility in the information that they receive. With a 2.0 release, there is always room for improvement. That is where the Web 3.0 may come into play.

it’s a wonderful feature to be able to go to someone’s blog and post a comment or reply to them. Another wonderful element of the Web 2.0 is to be able to add media to your site easily. However, lets say you have this small publishing company that wants to attract Spanish and English viewers? Its wonderful that people can interact on the web now a days, but language can be the greatest obstacle to overcome. Until now- in a recent article of the onlive version of the NY Times, Writing the Web’s Future in Numerous Languages, many people are starting to realize that native language is just as important in the real world as it is in the digital realm.

“If you want to reach a billion people, or even half a billion people, and you want to bond with them, then you have no choice but to do multiple languages,”

This statement was made by, Rama Bijapurkar, a marketing consultant and the author of “Winning in the Indian Market: Understanding the Transformation of Consumer India.” She seems to understand that language can very much control the fate of a website. Another individual, Ram Prakash Hanumanthappa, an engineer from outside Bangalore, India, saw an opportunity to make one’s native language usable on the Internet.

So in 2006 he developed Quillpad, an online service for typing in 10 South Asian languages. Users spell out words of local languages phonetically in Roman letters, and Quillpad’s predictive engine converts them into local-language script. Bloggers and authors rave about the service, which has attracted interest from the cellphone maker Nokia and the attention of Google Inc., which has since introduced its own transliteration tool.

Although the article is about how India is attempting to change or expand the language of the Internet, how will this impact the rest of the world? The Internet allows people to go anywhere they like. That being the case, shouldn’t users be able to learn about their native country in their native tongue? Or when shopping online, wouldn’t it be nice to speak or read a products information in any language possible? Hopefully with the success of the the Web 2.0, more people like Ram Prakash Hanumanthappa will work to make the Internet a language-friendly place. Wouldn’t it be great to go to your favorite website, and just like editorial Campana’s website, be able to click on a language link and see the page transform. Or even better, go to the homepage and choose your language before you enter the site? 

 

Happy Holidays from the Virgin Islands & Campanita Books!

Dec. 10, 2008- Thousands of copies of Campanita Book’s A Caribbean Journey from A to Y(read and discover what happened to the Z) were distributed to the children of the United States Virgin Islands this week by the First Lady of the Territory, Cecile de Jongh, by Santa Claus himself, and by many helping elves.

    

The gift is extra special because A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) was turned into a Special Edition just for this event!!!

 

The preface by de Jongh reads:
It is my great honor as First Lady of the United States Virgin Islands to join Mario Picayo and his many readers worldwide in celebrating the proud cultures of the Caribbean. A Caribbean Journey from A to Y is a wonderful expression of the diversity of the Caribbean peoples and their lifestyles. It takes us on a journey through the islands of the region and shares important and interesting facts about each location.

As you turn the pages, you will discover the many special places, foods, and experiences of the Caribbean. Truly a treasure all on its own, this delightful book is a journey to places near and far that we can all enjoy. It is a reminder of our shared ancestry and celebrates the similarities and differences of each of the islands and their people. Perhaps what we learn the most from this wonderful book is that we are all God’s children, each of us brothers and sisters in paradise.

As a Virgin Islander and as a passionate advocate for children and literacy, I am proud to join you on this educational journey through the Caribbean. Enjoy!

 

Go to EditorialCampana.com to read the press release. You can also go to The St.Thomas Source to read the article in it’s original format, written by Molly Morris.

There is still time to give one of Campanita’s books (or all of them) as a Holiday present!!!

A Very Smart Cat for Sale?

The Very Smart Cat continues to work on her book (with help from Mario Picayo). She has been busy going around Catskill asking local businesses to advertise. She has had roughly 18 businesses decide to advertise (so far). This project, inspired by Mario’s daughter, Cristina Friedman-PIcayo, gives a more realistic feeling. As you will discover when you read this funny piece of children’s literature, there are three pages dedicated to classifieds (one ad that even puts the Very Smart Cat up for adoption- free!).

Besides making the book realistic, the concept behind this project is as follows: “The “ads” will be a permanent part of the book, so your “ad” will be seen locally, nationally and internationally for years to come!” Mario, his wife Carla, and Cristina went to local businesses in the Catskill area and asked if they would be interested in being a part of Catskill literary history by having an “ad” in the newest children’s book from Campanita Books titled A Very Smart Cat/ Una gata muy inteligente. The outcome was what we hoped. 

Mario is currently working with illustrator Yolanda V. Fondura to have the businesses ad’s inserted into the classifieds. When you read the book and see these ads, it will be as though you were looking at a real classified section. People will see that the very smart cat is is based on real life, They can even visit the businesses that are advertised in the book. This is where the book becomes interactive.

Besides the book being based on a real cat, that was rescued by animal lover Cristina and besides the fact that the farm is real, people will have the ability to visit many of the stores that the cat and Cristina have visited. Some of the stores that have decided to advertise in the book are located in Woodstock and Saugerties, NY. That is how successful this project was.

We’ll keep you updated (we are currently working on promoting the well being of cats around the nation with this book). June is national Adopt a Cat month. This book hopes to make people more aware of cats, the need to respect them, and to have fun while reading a wonderful book.

Just how real does the picture from the book look like the actual farm, Willow Bark Farms?

And don’t forget about the Very Smart Cat…