Personal Magazines with the help of H.P.

There are thousands of magazines out there, ranging from animal care to zoos. Magazines can be informative or they can be an easy fun read for someone who doesn’t have time to read a whole newspaper. Most people buy or subscribe to a magazine that they relate to, such as an outdoors-savvy person would subscribe/read Outdoors. Yet what happens if on the off chance you wanted to make your own magazine that specifically targeted what you like- say books you enjoy? Who knows, maybe this will help spark the creation of an Editorial Campana magazine as well as a Campanita Magazine.

It used to be that you could create a magazine, but at a high cost. If you wanted to print your own magazine, the cost could start at about $2,000 dollars. That’s a lot of money for a magazine that probably wont get the same wide-spread attention as Maxium or People Magazine. But there is a light at the end of the tunnel. H.P. has created a new web-based service that will lower the price of creating a magazine. MagCloud, as the new service is called, “hopes to make it easier and cheaper to crank out a magazine than running photocopies at the local copy shop.” How is this possible you ask? According to the company, by charging about 20 cents per page (which is paid by ONLY when the customer orders a copy) magazines can be created for roughly $50.

This new program may help revolutionize the magizine industry. At a time when magazines are begining to decline due to the Internet and the abundance of free material.

“It is not clear how big a market there is for small runs of narrow-interest magazines when so much information is available free on the Internet. So far, users of the service, which is still in a testing phase, have produced close to 300 magazines, including publications on paintings by Mormon artists, the history of aerospace, food photography and improving your personal brand in a digital age.“

For now it looks as though the magizine still has a function in our society. Magazines serve as a great outlet, especially for small companies and organizations looking to expand their visibilty (whether within the community or around the world). Programs such as MagCloud could help companies and organizations improve thie popularity while at the same time saving money (which is something that everybody is thinking about first).

H.P. understands that this new printing format may NOT work. The point is to see what type of mrket there is for personalized magazines. If there is none, H.P. plans to simply move on to another  type of media.

Editorial Campana Event!

Editorial Campana is pleased to announce another event!!

Monday March 16th, 4:00-5:15 p.m. This event is bilingual English/Spanish B.M.C.C. (Borough of Manhattan Community College): Room: S-605. Reading and conversation with Sonia Rivera Valdés (Casa de las Américas Award winner) author of Stories of Little Women and Grown-Up Girls (Historias de mujeres grandes y Chiquitas)

For more information please visit Editorial Campana or the BMCC website. Also look for future events hosted by Editorial Campana!

March is Small Press Month!

“Small Press Month is a nationwide celebration highlighting the valuable work produced by independent publishers. Held annually in March, Small Press Month raises awareness about the need for broader venues of literary expression. From March 1st-31st, independent, literary events will take place from coast-to-coast, showcasing some of the most diverse, exciting, and significant voices being published today.” [More info...]

For more information please click on the picture above and do your part to support small and independent publishers!

Editorial Campana Event!

Editorial Campana is pleased to announce the first event for MARCH 2009.  In Celebration of International Women’s Month with Margarita Drago, Jacqueline Herranz Brooks, Sonia Rivera Valdés(Casa de las Américas Award winner) and  Paquita Suárez Coalla.  The authors will read from their new works and chat with the audience. The event will take place Thursday March 5th, 8:00 p.m. at Librería Caliope, NY. PLease visit editorialcampana.com for more information and for directions.

 

 

Another success for A Caribbean Journey!

Campanita Books is happy to announce that A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) Sold over 10,000 copies in December, and was selected as a  2008 Americas Award Commended Title.
 What’s so Special about this ABC? Read the following selected Reviews and Comments:

“This very original alphabet book gives brief descriptions of many aspects of the geography, animal species and history of the Caribbean. Even though a reader might consider an alphabet book as appropriate only for beginner readers, this one has so much information and poetic language, that older, more mature children will benefit from the information conveyed. Colorful and detailed naïve illustrations accompany the text. The best part of the book is finding out what the Z means to the Caribbean”. (gr K-4)
– 2008 Americas Award Commended Title

“A Caribbean Journey from A to Y, written by Mario Picayo and illustrated by Earleen Greiswold, describes insular portions of the Caribbean region in a manner that truly teaches and delights the child reader for whom the book is intended. Told as an account of the letters of the alphabet, the verbal side of the story engagingly caters to the child’s curiosity offering invaluable information about the flora, the fauna, the landscape, and the human populations of the region. Picayo delivers historical details throughout with beautiful simplicity, as in the explanation of “what happened to Z,” which alerts readers to the slavery period and the presence of Africans in the cultures of the region. With equal command of well chosen details, Griswold’s visual side of the story of Caribbean Journey from A to Y depicts the rural, the urban, the past, the present, tradition, and change without resorting to binaries, while giving women their due at the center of life in the Caribbean and suggesting the region’s racial and cultural diversity. The images and the words combine to disrupt many of the visual and discursive stereotypes that often recur in representations of the Caribbean. I can think of no better book for children to begin the life-long adventure of knowing the Caribbean”.
–Silvio Torres-Saillant. Author of An Intellectual History of the Caribbean

“Mr. Picayo, from his personal experiences, has compiled a fascinating collection of historical and natural facts.
All young people in our islands and elsewhere, would gain immense knowledge and enjoyment from the lively narrative and brilliant illustrations. A Caribbean Journey should be on everyone’s reading list.”  
–Prof. Roy L. Schneider, M.D., Former Governor, United States Virgin Islands

“Mario Picayo’s A Caribbean Journey from A to Y is a book sure to motivate kids to read it over and over. The illustrations and the artistic appeal of the book make it really stand out among other children’s books.”
–Glenn “Kwabena” Davis, Director of the V.I. Education Dept’s Culture Division

“From a Caribbean perspective, this book is relevant to children living in the Caribbean and also to those children living outside the region. A Caribbean Journey is a must have in every library, and great learning tool in which a person of any age could pick up and learn a thing or two.”
–Myron Jackson, Executive Director of the Virgin Islands Cultural Heritage Institute

“ A simple search in the Internet will tell us that few ABC book about the Caribbean exists. Another, more complex search allows us to see that these kinds of texts usually are limited to the normal experiences of a traditional US or European child. A Caribbean Journey from A to Y (Read and Discover What Happened to the Z), published by Campanita Books is an alternative to bigger publishers that don’t yet know the market or tastes of Latino and West Indian families nor take them into account in their marketing. This book is a learning experience on many levels, in terms of text and illustrations. The simple name of an island is made into new and valuable information to add to children’s vocabulary when we discover that “St.” means saint and that there is a big island that an astronaut comes from. In the illustrations we see people of all colours and sizes, carrying out different activities that are particular to the Caribbean. These are today’s natives, past natives, tourists and dozens of starting points for lessons on history, science music and vocabulary. But a child isn’t given a book only because of the lessons we can get them to learn. A book is an object that activates the imagination and transports them to other worlds. For a nine year old child, like mine, a book has to provide just the right details to fire his desires and passion. It could be the birds or the iguanas, the flags, the volcanoes the indigenous people or the yachts. A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) has all of these and more. It’s written to entertain and educate and to leave us with more questions to answer. At the end, the Z surprises us with an invitation to make a leap across the Atlantic and continue the journey”.
–- Tanya Torres is a Puerto Rican artist, cultural activist and writer who lives in New York. In 2002 she was selected as one of the 50 Women of the Year by El Diario/La Prensa, New York’s oldest and most read Spanish language newspaper.

 

A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) 
ISBN: 978‐0‐9725611‐8‐1 Format: Hardcover Price: $19.95 Number of pages: 64  
Available at your favorite bookseller,
including Barnes & Noble and Amazon.com.

 

 

 

 

Recap: Editorial Campana’s Books Go Digital

Revisiting one of our posts dated April 14, 2008, we talked about our books going digital and a new device known as “the Kindle.” Since then we’ve wondered how popular this cousin to the iPod would do? Some stated that they would continue to read traditional books, while others noted that this device was more practical and space saving. So what has become of the Kindle?

An article posted on June 2nd discussed how an electronic device (a.k.a kindle) had stirred some questions at a recent book fair. Although it was a BOOK fair, Kindle got most of the attention:

Electronic/digital books have been around since 1968. They became popular when authors such as Stephen King started to dive into this area (with his book Riding the Bullet). So why now are publishers and bookstores concerned about books being turned into digital format? “Much of the expected growth in electronic books can be tied to the Kindle.” Furthermore, publishers are saying that they are seeing a dramatic increase in sales from digital books- many publishers have now doubled their digital selection and sales (in total) are reaching past $1 million. 

As Kindle increases to grow in popularity (and similar devices such as Sony’s Reader Digital Book so will digital books. Although it may take a while before digital books become the norm, it seems safe to say that we are getting a glimpse of the future. Digital seems to be the new standard. Is this good or bad? 

Editorial Campana has several titles that are in Kindle format- seeing as this new technology will one day revolutionize the literary world, getting a head start seems like a good idea.

Full Article

A Very Smart Cat for Sale?

The Very Smart Cat continues to work on her book (with help from Mario Picayo). She has been busy going around Catskill asking local businesses to advertise. She has had roughly 18 businesses decide to advertise (so far). This project, inspired by Mario’s daughter, Cristina Friedman-PIcayo, gives a more realistic feeling. As you will discover when you read this funny piece of children’s literature, there are three pages dedicated to classifieds (one ad that even puts the Very Smart Cat up for adoption- free!).

Besides making the book realistic, the concept behind this project is as follows: “The “ads” will be a permanent part of the book, so your “ad” will be seen locally, nationally and internationally for years to come!” Mario, his wife Carla, and Cristina went to local businesses in the Catskill area and asked if they would be interested in being a part of Catskill literary history by having an “ad” in the newest children’s book from Campanita Books titled A Very Smart Cat/ Una gata muy inteligente. The outcome was what we hoped. 

Mario is currently working with illustrator Yolanda V. Fondura to have the businesses ad’s inserted into the classifieds. When you read the book and see these ads, it will be as though you were looking at a real classified section. People will see that the very smart cat is is based on real life, They can even visit the businesses that are advertised in the book. This is where the book becomes interactive.

Besides the book being based on a real cat, that was rescued by animal lover Cristina and besides the fact that the farm is real, people will have the ability to visit many of the stores that the cat and Cristina have visited. Some of the stores that have decided to advertise in the book are located in Woodstock and Saugerties, NY. That is how successful this project was.

We’ll keep you updated (we are currently working on promoting the well being of cats around the nation with this book). June is national Adopt a Cat month. This book hopes to make people more aware of cats, the need to respect them, and to have fun while reading a wonderful book.

Just how real does the picture from the book look like the actual farm, Willow Bark Farms?

And don’t forget about the Very Smart Cat…

A Very Smart Cat “cat-n-around” in Catskill, NY

Here’s where the Smart Cat has been recently- busy enjoying the second cat-n-around art festival We are still trying to finish the book, but it looks as though at the moment the very smart cat is too busy looking at all the pretty cats now on display in Catskill, NY. Come join her and all the excitement….

 

Celebrate Children’s Book Week

Editorial Campana currently has 2 children’s book that are available through Amazon (and another one is in the works to be released later this Summer). These titles include,  A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) & My Brain Won’t Float Away/ Mi cerebro no va a salir flotando. Want to learn who the finalists are for the 2008 Children’s Choice Book Awards?

Where have all the Latino bookstores gone?

Lets go back in time for to the year 2007. Why this date? Librería Lectorum shut down in September as well as Librería Macondo.  These were latino bookstores located in Chelsea. Librería Lectorum had been in business for about half a century, while Librería Macondo shut its doors after 35 years. What was to come from the closing of these bookstores? In an article written for the daily news, concerns were expressed regarding the closing of these spanish-language bookstores and how resources for spanish literature were shrinking. 

‘“I am in total shock,” said Raquel Chang-Rodríguez, a professor of Spanish-American literature at CUNY’s Graduate Center and City College. “We live in a city that is supposed to be the capital of the Hispanic world in the U.S. and we lack two of our main Spanish-language bookstores. What can we do?”’

For others (especially stores that fell into the same niche as the two stores mentioned above), the closing of these stores would help to increase their popularity and therefore their sales. In the same article, one owner stated the following:

‘“Now I can’t refer people to Lectorum anymore,” says César González, the owner of Librería Caliope, on Dyckman St. in the heart of Washington Heights. “It means more business, but so much work.”’

So even though west 14th St. in lower Manhattan lost a bit of its history, others gained some publicity and were able to benefit. However, with the rise of the internet, what would come of these other stores? Many stores have seen their sales plumit as the internet has taken more and more momentum. This may be the number one reason why bookstores geared toward specific people (such as spanish bookstores) have become highly endangered. An article from the New York Times noted the following in regards to the internet’s affect on bookstores, specifically spanish bookstores.

“In a city — and a country — that has seen dozens of bookstores close in the face of online competition and dwindling customer traffic, the demise of Lectorum comes as a particular blow to the Hispanic literary community in New York.” 

On the flip-side, the internet may help to bring back spanish bookstores. Once, when we were limited to buying spanish books from stores such as Librería Lectorum or from going to a Spanish country, we are now able to go online, search for any book that we want and buy it. No longer do we need to search bookstore after bookstore in search of our favorite author or to find rare books. Even book clubs and outreach clubs have benifitted from the internet. One might even say that the internet has helped organizations such as Editorial Campana to be where they are today. True that the internet has helped Editorial Campana’s publicity. Our books are  available at Amazon and Barnes and Noble since there is no physical store for Editorial Campana. With prices the way they are today, affording rent for a store that may or may not sell a lot of books is a gamble that nobody wants to fund. The internet has allowed stores, where by other means, there would be no access.

This all would seem to point us in the direction that soon there will only be online stores and physical stores will be a thing of the past. The comes La Casa Azul, which just recently celebrated the launch of its website. So just like Barnes and Noble, La Casa Azul has a physical building and an online store. But better than many popular bookstores, La Casa Azul is geared toward books from and for the latino community. There are other stores out there such as, Librería Caliope, Librería Continental, Barco de Papel, Cemí Underground, Librería Cuarzo, and Librería Donatina.

Yet the fact remains that if you go to Barnes and Noble or Boarders, how much of a selection do they have on hispanic literature and how easlily can you find a rare book or an author that is not as popular a Gabriel Garcia Marquez (author of 100 years of solitude)? In fact if you go to any major bookstore, there is no “real” section for spanish books, the ones available have been incorparted into the shelves with similar books. A different article in the New York Times noted that,

“Chain bookstores carry few Hispanic titles. There are no important best-seller lists.”

What the internet is allowing chain bookstores to do is look as though they have a huge spanish library without having to give up their physical shelves. This makes it seem, to the consumer, that when you go to the online bookstore, you can find many titles that would be otherwise difficult to buy. At the same time, the internet is allowing stores such as La Casa Azul, to prove that even though the internet is enough, a physical store helps to reinforce what hispanics pride themselves on- community. These stores allow for book readings, places to meet, networking with real people, and an actual place people can relate to. These are the stores that we need and the internet should not replace them nor should larger and more popular bookstores take advantage of the internet to promote themselves as something they are not.