Posts filed under 'publishing'
Personal Magazines with the help of H.P.
There are thousands of magazines out there, ranging from animal care to zoos. Magazines can be informative or they can be an easy fun read for someone who doesn’t have time to read a whole newspaper. Most people buy or subscribe to a magazine that they relate to, such as an outdoors-savvy person would subscribe/read Outdoors. Yet what happens if on the off chance you wanted to make your own magazine that specifically targeted what you like- say books you enjoy? Who knows, maybe this will help spark the creation of an Editorial Campana magazine as well as a Campanita Magazine.
It used to be that you could create a magazine, but at a high cost. If you wanted to print your own magazine, the cost could start at about $2,000 dollars. That’s a lot of money for a magazine that probably wont get the same wide-spread attention as Maxium or People Magazine. But there is a light at the end of the tunnel. H.P. has created a new web-based service that will lower the price of creating a magazine. MagCloud, as the new service is called, “hopes to make it easier and cheaper to crank out a magazine than running photocopies at the local copy shop.” How is this possible you ask? According to the company, by charging about 20 cents per page (which is paid by ONLY when the customer orders a copy) magazines can be created for roughly $50.
This new program may help revolutionize the magizine industry. At a time when magazines are begining to decline due to the Internet and the abundance of free material.
For now it looks as though the magizine still has a function in our society. Magazines serve as a great outlet, especially for small companies and organizations looking to expand their visibilty (whether within the community or around the world). Programs such as MagCloud could help companies and organizations improve thie popularity while at the same time saving money (which is something that everybody is thinking about first).
H.P. understands that this new printing format may NOT work. The point is to see what type of mrket there is for personalized magazines. If there is none, H.P. plans to simply move on to another type of media.
Add comment April 3, 2009
Robin Hood Strikes NYC Schools.
“We had a room with some books but nobody ever went in there.” This is a quote from Alan Cohen, P.S. 69’s principal. Imagine being a student in NYC and not having access to a proper library? Many students in low income communities face this issue daily. Rooms that are dedicated to being libraries, are often found bare and deserted due to low or no funding and lack of materials- mainly books. With the economy tumbling and still uncertain, many budgets for NYC public schools have put Libraries at the bottom of the list. It seems there just isn’t enough money to support a program that is so essential to students.
There may be hope! A foundation known as the Robin Hood Foundation is looking to change the direction and image of many poverty stricken NYC public schools. The foundation over the past nine years has been:
The Foundation has had such success that many of the libraries that have been built in these schools have been adorned by murals from famous artists. These libraries and pictures have transformed schools that once seemed headed in a one way direction with the students having no choice but to follow the same dooming direction.
Another example of this transformation is Public School 47, located in the Soundview section of the Bronx. The school is in need of space. So much so that the gym has been transformed into classrooms and administrative offices have been created from bathrooms. Yet with the help of the Robin Hood Foundation, the school now seems to have a promising future- thanks to the addition of the new library located on the second floor. The room is described as expanding in a somewhat magical way. Above all, the new library (home to roughly 7,000 books) is the first “proper” library that the school has had in many years. All thanks to the Robin Hood Foundation.
Please visit their site to learn more information about how their program works and how their efforts have helped to keep literature within the NYC public school system. Foundations such as this one and books such as A Very Smart Cat/ Una Gata Muy Inteligente, My Brain Won’t Float Away/ Mi Cerebro no Va a Salir Flotando, and A Caribbean Journey from A to Y (Read and Discover What Happened to the Z) aim to improve and inspire reading among young students and children.
Add comment March 15, 2009
March is Small Press Month!
“Small Press Month is a nationwide celebration highlighting the valuable work produced by independent publishers. Held annually in March, Small Press Month raises awareness about the need for broader venues of literary expression. From March 1st-31st, independent, literary events will take place from coast-to-coast, showcasing some of the most diverse, exciting, and significant voices being published today.” [More info...]
For more information please click on the picture above and do your part to support small and independent publishers!
1 comment March 5, 2009
Kindle gets a make over!
As you all know by now, Kindle, the famous revolutionary reading device from from Amazon, has had a make-over. Amazon is happy to announce the Kindle 2. Although still the same price of 359, the Kindle 2 offers a bunch of new features. If you read our blog, “Reading on the go,” or anywhere else on the web, you already know about the new features. We won’t get too in depth on them.
The one feature that stands out that amazon is hyping up is called WHISPERSYNC. This feature allows “readers to begin a book on one Kindle and continue, at the same point in the text, on another Kindle or a mobile phone.” Amazon hopes that this will make consumers more attracted to Kindle than other reading devices on the market. In short, Amazon is trying to make the KIndle the standard in digital reading devices. What the iPod did for music, Kindle hopes to do for books.
How will the Kindle 2 hold up? This seems a risky step for Amazon with the condition of the economy and the fact that there are many cheaper reading devices currently on the market. However, with cheaper prices for e-books, Amazon hopes to increase sales in the digital book realm. Since traditional book sales have dropped, digital books have started to show higher sales in the last year and are increasing at a steady (and possibly alarming) rate.
Depending on how you look at it, Kindle is either good or bad. You may be able to get a copy of Editorial Campana’s book at a cheaper rate by buying the Kindle edition, but at what cost?
For those of you who have a Kindle (older version and Kindle 2), how has the device changed your reading habits- if at all?
Related article from the NY Times.
1 comment February 19, 2009
Kindle may have a run for its money.
We have written several blogs about the popular Kindle from Amazon and how it could potentially replace traditional books (as well as similar devices). We here at Editorial Campana, being a book publishing company and all, try to keep up with the latest literary technology and news. Recently we stumbled across a new program that may have Kindle beat. And it’s not the only one. This new program/device/technology is called eReader. It is part of the iPhone’s application store (it is also available for many other portable devices and computers). So how does it work?
Like Kindle, you go to the eReader website and search for a book that you would like to add to your iPhone. Once you do this, you can download the book (after buying it) and then add it to your “bookshelf.” You can do this all wirelessly or you can add the book to your computer to have a much larger screen. Kindle has a similar feature that allows you to upload a book wirelessly, but here’s the catch- you have to buy Kindle for $359! The iPhone and other cell phones are much cheaper. The application is free unless you buy the pro. Looks like eReader has you beat here Kindle.
This application for your iPhone comes with a lot of great features. You can go to any page very easily and save your progress in case you need to come back to your book later. The settings section allows you to change the font size and style, change the way the pages turn (to give it amore realistic feeling), and change the screen color (black/white or reverse). And just like with the iPhone you can change from portrait to landscape depending on what you like better.
Sounds like this free application does it all. It has a very easy user interface and if you go to the website, they say they are always working on updates to make the application even better. Probably the best feature is that since this is a wireless device, it works on the 3G network or any Wi-Fi network so that you can always access your bookshelf. The only downside may be getting the books. With the computer you just go to eReader.com and purchase the book that you want. After you have bought it you can use the iPhone to update your bookshelf with your new content. We haven’t figured out how to do this on the iPhone yet (aside from the quick link to the eReader site), so we are not so sure that you can do that. As long as you have access to a computer though, your bookshelf is your mobile library. The application also works with Fictionwise and manybooks.net. There is the ability to import books from other sites, but the featured ones are easy and convienent.
Another downside that we found was that the books were pricey for digital content as oppose to Kindle editions. For example the new Dean Koontz book, “The Good Guy,” cost about $5 for the Kindle edition whereas the eReader edition cost about regular price (about $8). The eReader does provide a program that allows you to get a discount of 15%. This program is known as the eReader Rewards program. So although the books may cost more, if you are an avid book reader, earning points will be quick and you will se significant discounts shortly thereafter.
As more people are turning towards digital books, it looks like there are many more options now than just Kindle and the Sony device. We think it’s great that the iPhone has this application because aside from having to shell out more money and carry another device, the features are great and you will always have it with. Did we mention that the iPhone is much smaller than the Kindle?
Here is the tv ad that showed the world that the iPhone was launching into the digital reading device realm:
Add comment January 31, 2009
Books and Newspapers not playing very nice- Not in Washington at least.
If you live in Washington and read the Washington Post, you might notice something different with the Sunday edition. It’s Book World (a book review section of the newspaper) is moving and being integrated into the newspaper instead of having its own section. The Post launched Book World in the 1960s, folded it as a separate section in 1973 and was reviewed in the early 1980s. Instead book reviews will be found in the outlook section of the newspaper on Sundays, and in the style and arts section during the week. As well, Style will have a daily Book World review and touch upon literature and publishing topics. The section will also house interviews and profiles of authors more prominently than in the past. So ends another chapter in book review history.
Book World, aside from the book review section in the NY Times was one of the last standing book review only sections found in a newspaper across the country. Why has the newspaper decided to make this change? In a nutshell, advertising decreased making the section no longer practical:
The last “issue” of Book World is scheduled to be between February 15-22. It will continue to be published online as an independent section. When rumors arose that the section would be turning it’s last page, many signed a petition in hopes of bringing back the section. The Book World section, as many suggested, honored books and highlighted their significance simply by having a section to itself. Although the attempts to keep Book World alive failed, many were happy that section would at the very least be available on the internet.
Yet there are some who are saying that like other media that gets support, so should book review sections in newspapers:
Despite the state of the economy, should newspapers be subsidized in order to make sure sections are kept in print? As he states, the book industry is suffering dramatically right now, and this change could have even more negative implications. If there is no book review section to inform the public about must-reads and new books, how are they to know about them (especially if they do not have access to the internet)?
Luckily, the NY Times still has it’s own section for book reviews. This change by the Washington Post makes the NY Times Sunday section the largest:
Unless you live in NY, it may be harder to find book reviews in your favorite newspaper (or any newspaper).
Add comment January 29, 2009


