As you all know by now, Kindle, the famous revolutionary reading device from from Amazon, has had a make-over. Amazon is happy to announce the Kindle 2. Although still the same price of 359, the Kindle 2 offers a bunch of new features. If you read our blog, “Reading on the go,” or anywhere else on the web, you already know about the new features. We won’t get too in depth on them.

The one feature that stands out that amazon is hyping up is called WHISPERSYNC. This feature allows “readers to begin a book on one Kindle and continue, at the same point in the text, on another Kindle or a mobile phone.” Amazon hopes that this will make consumers more attracted to Kindle than other reading devices on the market. In short, Amazon is trying to make the KIndle the standard in digital reading devices. What the iPod did for music, Kindle hopes to do for books.

picture-1How will the Kindle 2 hold up? This seems a risky step for Amazon with the condition of the economy and the fact that there are many cheaper reading devices currently on the market. However, with cheaper prices for e-books, Amazon hopes to increase sales in the digital book realm. Since traditional book sales have dropped, digital books have started to show higher sales in the last year and are increasing at a steady (and possibly alarming) rate.

Amazon generally charges $9.99 for the digital versions of best sellers, although many publishers still sell the digital content to Amazon for the same price that they sell physical books. That means that for now, Amazon is taking a loss or making a small margin on the sale of some e-books.

Depending on how you look at it, Kindle is either good or bad. You may be able to get a copy of Editorial Campana’s book at a cheaper rate by buying the Kindle edition, but at what cost?

For those of you who have a Kindle (older version and Kindle 2), how has the device changed your reading habits- if at all?

Related article from the NY Times.

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