Tag Archive: Digital Media


There are thousands of magazines out there, ranging from animal care to zoos. Magazines can be informative or they can be an easy fun read for someone who doesn’t have time to read a whole newspaper. Most people buy or subscribe to a magazine that they relate to, such as an outdoors-savvy person would subscribe/read Outdoors. Yet what happens if on the off chance you wanted to make your own magazine that specifically targeted what you like- say books you enjoy? Who knows, maybe this will help spark the creation of an Editorial Campana magazine as well as a Campanita Magazine.

It used to be that you could create a magazine, but at a high cost. If you wanted to print your own magazine, the cost could start at about $2,000 dollars. That’s a lot of money for a magazine that probably wont get the same wide-spread attention as Maxium or People Magazine. But there is a light at the end of the tunnel. H.P. has created a new web-based service that will lower the price of creating a magazine. MagCloud, as the new service is called, “hopes to make it easier and cheaper to crank out a magazine than running photocopies at the local copy shop.” How is this possible you ask? According to the company, by charging about 20 cents per page (which is paid by ONLY when the customer orders a copy) magazines can be created for roughly $50.

This new program may help revolutionize the magizine industry. At a time when magazines are begining to decline due to the Internet and the abundance of free material.

It is not clear how big a market there is for small runs of narrow-interest magazines when so much information is available free on the Internet. So far, users of the service, which is still in a testing phase, have produced close to 300 magazines, including publications on paintings by Mormon artists, the history of aerospace, food photography and improving your personal brand in a digital age.

For now it looks as though the magizine still has a function in our society. Magazines serve as a great outlet, especially for small companies and organizations looking to expand their visibilty (whether within the community or around the world). Programs such as MagCloud could help companies and organizations improve thie popularity while at the same time saving money (which is something that everybody is thinking about first).

H.P. understands that this new printing format may NOT work. The point is to see what type of mrket there is for personalized magazines. If there is none, H.P. plans to simply move on to another  type of media.

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Google and Amazon have just recently announced that they will be pushing many books to be released into cell phone format. As many of you may know from our last post, the iPhone has many applications that allow you to read books, and there are other devices such as Amazon’s Kindle and Sony’s Reader. Yet as many of these devices are still expensive, people don’t want to spend more money at a time when most are watching what they spend. Knowing this, Google and Amazon have decided to make books available on many cell phones. 

Keep in mind that this news comes at a time when Amazon has announced that they will be releasing a newer version of their popular Kindle- the Kindle 2. Maybe Amazon hopes that even though mobile phones will allow you to read books, the new Kindle will offer features that will make consumers want a Kindle to read “Stories of Grown-Up Girls and Little Women,” written by Sonia Rivera-Valdès  Kindle already offers over 200,000 titles and with the release of the new Kindle, many  more are sure to follow. So why then would Amazon decide to make mobile phones have access to this library- exposure and profits. Although the Kindle is costly, it does make reading an electronic book easy. It’s large screen makes the reader feel as though they are reading an actual book than a cell phone would or even the iPhone.

But just as camera phones have not replaced digital cameras, smartphones are not likely to replace dedicated e-book readers like the Kindle or the Reader from Sony, analysts said. These specialized devices have screens about the size of a paperback book and use a technology that does not require backlighting, which makes them easier to read in most light conditions. They also have longer battery life.

The point however is that e-books are taking over. Although the future is still unknown, every day, e-books are proving that they will most likely become the new standard. With the growing popularity of Kindle, Sony’s Reader, applications, and now cell phones that can access books, it is just a matter of time when we will know libraries as digital vaults and monitors will become the new pages that we bookmark and instead, readers will say they can’t wait to find out what happens on the next screen. Books seem as though they will soon be found in museums (if they aren’t replaced by something digital) and maybe holding onto a couple may be a good investment as they might easily become collectors items.

Revisiting one of our posts dated April 14, 2008, we talked about our books going digital and a new device known as “the Kindle.” Since then we’ve wondered how popular this cousin to the iPod would do? Some stated that they would continue to read traditional books, while others noted that this device was more practical and space saving. So what has become of the Kindle?

An article posted on June 2nd discussed how an electronic device (a.k.a kindle) had stirred some questions at a recent book fair. Although it was a BOOK fair, Kindle got most of the attention:

Electronic/digital books have been around since 1968. They became popular when authors such as Stephen King started to dive into this area (with his book Riding the Bullet). So why now are publishers and bookstores concerned about books being turned into digital format? “Much of the expected growth in electronic books can be tied to the Kindle.” Furthermore, publishers are saying that they are seeing a dramatic increase in sales from digital books- many publishers have now doubled their digital selection and sales (in total) are reaching past $1 million. 

As Kindle increases to grow in popularity (and similar devices such as Sony’s Reader Digital Book so will digital books. Although it may take a while before digital books become the norm, it seems safe to say that we are getting a glimpse of the future. Digital seems to be the new standard. Is this good or bad? 

Editorial Campana has several titles that are in Kindle format– seeing as this new technology will one day revolutionize the literary world, getting a head start seems like a good idea.

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